Mission
To provide revenue generating behavioral training for your sales and marketing professionals that will lead to increased sales and long term customer relationships.
Our Company
Our Mission Statement sounds pretty formal, but it is our “true north”. We are creative, smart, fun, experienced and have even been called “ebullient”. Imagine that! We truly like what we do and we enjoy our relationships with our customers. Click here to learn more about SMTD.
SMTD Scramble Gram
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Sales Impact Chart
Click here to assess your company using the SMTD Sales Impact Chart.
Thought for the Day
If you want to change the behavior of your customers – or those who you want to be your customers – you must first change the behavior of your sales team.
Ask yourself:
Yes No  
Is your training based on a continuum of learning?
Does your training focus on behavioral change and incorporate Adult Learning Principles?
Have you identified the skills and behaviors you want your Sales & Marketing teams to have within the next three years?
Do you have a multi-year training strategy that is mapped to your multi-year sales & marketing objectives?
If you answered “No” to any one of these questions, please click here
What We Do
We change behaviors. It sounds simple, but it really isn’t. No matter what you are selling, you need to change the behavior of those who you want to be your customers. They have a current behavior of buying someone else’s product. You want them – no, you NEED them to buy your product. Consequently, your customers need to learn a new behavior.
But, the only way you are going to get your customers to change their behavior is if you change your behavior first.
This is where we come in. Click here to read more.

SMTD is committed to our local community. We donate 10% of our revenue to non-profit organizations that provide meaningful support to families in the greater Conejo Valley in Southern California.
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